Marketing
Leveraging Your Marketing Dollars -- Part One... By Dan and Marilyn Milton. Covers marketing attitude, why people do what they do, and the marketing concepts not taught in business schools.Leveraging Your Marketing Dollars -- Part Two... By Dan and Marilyn Milton. How to avoid making the most common marketing mistakes.Distributing Your Llamas by Dan and Marilyn Milton. Our success in the marketplace is determined largely by how well we package our product or service and the methods we use to take that product or service to the buying public.Advertising Today by Dan and Marilyn Milton. An aggressive response is required by you in today's soft market.Making Your Advertising $ Count by Dan and Marilyn Milton. Advertising is Salesmanship. It is prepared in the same demanding way you would pitch a prospective buyer of your llamas and alpacas or a user of your services.Promoting a Stud Before He Comes of Age by Dan and Marilyn Milton. In order for a stud to "Come of Age" he must first demonstrate that he can produce quality offspring after a sufficient number are on the ground. He must also demonstrate his prepotency by consistently improving on females he has bred and he must become known and recognized by the industry.Farm and Ranch Displays by Dan and Marilyn Milton. Creating an awareness of your farm or ranch at shows and sales.