Marketing

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=90 BGCOLOR="#006699" TEXT="#080000" bgproperties="fixed" background="133285a1erlcgo.png"> <div> <FONT SIZE="5" COLOR="#FFCC66" FACE="Arial" ><B>Highland Llamas</B></FONT><B>    </B><B> |     </B><A HREF="index.htm" TARGET="_top" TITLE="Highland Llamas"><B>home</B></A><B>          </B><A HREF="id48.htm" TARGET="_top" TITLE="Published Articles"><B>Published Articles</B></A></div> <div> <A HREF="id49.htm" TARGET="_top" TITLE="Breeding ">Breeding </A>   |   <A HREF="id53.htm" TARGET="_top" TITLE="Operations">Operations</A>   |   <B>Marketing</B>   |   <A HREF="id58.htm" TARGET="_top" TITLE="Sales Tips">Sales Tips</A>   |   <A HREF="id82.htm" TARGET="_top" TITLE="Investment Opportunities">Investment Opportunities</A></div> <div> </div> </td> </tr><tr> <td valign="top" width=210 BGCOLOR="#FFCC66" TEXT="#080000" background="132d2c00dkelyh.png"> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <div> <I>Copywrite </I><FONT SIZE="1" COLOR="#000000" FACE="Symbol" ><I>Ó 2000</I></FONT><I> Highland Llamas</I></div> </td> <td valign="top" height=390 width="100%" BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I><B>Marketing</B></I></div> <div> <FONT SIZE="3" COLOR="#0000FF" FACE="Arial" ><A HREF="id61.htm" TARGET="_top" TITLE="Leveraging Your Marketing $ part one"><B><U><IMG BORDER="0" SRC="Symb075c00b700f0ff000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leveraging Your Marketing Dollars -- Part One</U></B></A></FONT><I>... By Dan and Marilyn Milton. </I>Covers marketing attitude, why people do what they do, and the marketing concepts not taught in business schools.</div> <div> <FONT SIZE="3" COLOR="#0000FF" FACE="Arial" ><A HREF="id62.htm" TARGET="_top" TITLE="Leveraging Your Marketing $ part two"><B><U><IMG BORDER="0" SRC="Symb075c00b700f0ff000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Leveraging Your Marketing Dollars -- Part Two</U></B></A></FONT><I>... By Dan and Marilyn Milton. </I>How to avoid making the most common marketing mistakes.</div> <div> <A HREF="id80.htm" TARGET="_top" TITLE="Distributing Your Llamas"><B><U><IMG BORDER="0" SRC="Symb075c00b700f0ff000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Distr</U></B></A><A HREF="id80.htm" TARGET="_top" TITLE="Distributing Your Llamas"><B><U>ibuting Your Llamas</U></B></A><U> </U><FONT SIZE="3" COLOR="#000000" FACE="Arial" > by Dan and Marilyn Milton.  Our success in the marketplace is determined largely by how well we package our product or service and the methods we use to take that product or service to the buying public.</FONT></div> <div> <A HREF="id59.htm" TARGET="_top" TITLE="Advertising Today"><B><U><IMG BORDER="0" SRC="Symb075c00b700f0ff000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Advertising Today</U></B></A><B>  </B><FONT SIZE="3" COLOR="#000000" FACE="Arial" ><I>by Dan and Marilyn Milton.  </I>An aggressive response is required by you in today's soft market.</FONT></div> <div> <FONT SIZE="3" COLOR="#0000FF" FACE="Arial" ><A HREF="id63.htm" TARGET="_top" TITLE="Making Your Advertising $ Count"><B><U><IMG BORDER="0" SRC="Symb075c00b700f0ff000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Making Your Advertising $ Count</U></B></A></FONT><I>  by Dan and Marilyn Milton.  </I>Advertising is Salesmanship.  It is prepared in the same demanding way you would pitch a prospective buyer of your llamas and alpacas or a user of your services.</div> <bR> <div> <FONT SIZE="3" COLOR="#0000FF" FACE="Arial" ><A HREF="id81.htm" TARGET="_top" TITLE="Promoting a Stud Before He Comes of Age"><B><U><IMG BORDER="0" SRC="Symb075c00b700f0ff000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Promoting a Stud Before He Comes of Age</U></B></A></FONT><I>  by Dan and Marilyn Milton.  </I>In order for a stud to "Come of Age" he must first demonstrate that he can produce quality offspring after a sufficient number are on the ground.  He must also demonstrate his prepotency by consistently improving on females he has bred and he must become known and recognized by the industry.</div> <div> <A HREF="id64.htm" TARGET="_top" TITLE="Farm Ranch Displays"><B><U><IMG BORDER="0" SRC="Symb075c00b700f0ff000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Farm and Ranch Displays</U></B></A><B>  </B><FONT SIZE="3" COLOR="#000000" FACE="Arial" ><I>by Dan and Marilyn Milton.  </I>Creating an awareness of your farm or ranch at shows and sales.</FONT></div> <bR> </td> </tr></table></body>